The secret to permanent tennis improvement
Because when you teach a man to fish, he can feed himself for a lifetime (of tennis improvement)
There’s one word we’ve used a lot so far…

Process.

It’s just like that old fishing cliche… 
Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.
If you’ve read this far, one thing is abundantly clear… you’re not Feel Good Freddy.

You? You’re Excellent Eddy… 

You’re not interested in a quick fix. You’re interested in a permanent systematic approach to improving your game.

The “tips, tricks, and secrets” approach leaves players worn out and frustrated, with improvements and wins severely lacking... and it only prolongs bad play.

Instead of the “let me try this new trick” approach, you need the know the right things to focus on, in the right away.

What you need is a SYSTEM of improvement that cuts through the catch phrases and cliches to give you a precise, step-by-step process to follow...
A proven process that dives deep below the surface and targets the essentials of your tennis game so you can get the biggest and most consistent improvements, in the shortest time possible.
A system that empowers you to take control of your own tennis improvement by giving you the right tools and the strategic plan to use every time you step onto a court.

It’s this deep and fundamental work that top players put time and energy into that makes all the difference.

And… it revolves around what we call Total Tennis Improvement.

It’s a 360º approach to improving your game, and an approach that traditional tennis lessons (in just 60 minute chunks) never allow the time to focus on.

What does Total Tennis Improvement look like?
It focuses on all four aspects of improving your game… the technical, mental, physical, and tactical components.

Because when you do that, your game can totally transform… leaving opponents who used to hang in there with you behind in the dust.
"My improvements have been unbelievable..."
"The instructional approach in Academy is really essential, it’s what I look for. 

I don’t need a quick fix, I need a program to follow and then every time I go out, I train a different aspect. 

I just go to the Academy site and I follow it, and I see that in the year I’ve been doing it, my improvements have been unbelievable. 

I really don’t think I can ask for more, honestly. There’s everything I need."
Paolo
China, 4.0
"I am playing a higher level of tennis thanks to Academy..."
"The dominant improvements are a mix of both technique and strategy. In terms of groundstrokes, I have improved my technical ability to shape the ball to varying degrees to achieve consistency and accuracy and now have better strategical awareness of when to hit what shot. 

The technique lessons and strategy directions embodied in ETA helps me to build a match plan for each opponent. I have seen a vast improvement in situation awareness during points that allow me to capitalize on opportunities using the techniques covered thus far in ETA. I am playing a higher level of tennis thanks to Essential Tennis Academy."
Sean
Australia, 4.5
Can you – and should you – start viewing your tennis improvement through this lens?

100%

We’ve shown you the benefits of using a process and the power of video analysis to finally bridge the gap of awareness and identify the fundamental elements of your strokes…

And, fortunately for you, teaching passionate tennis players this process is what we do day in and day out.

(Which explains why we’re the most subscribed-to channel on YouTube for tennis instruction, with 45 million views from around the world, and over 10,000 tennis players inside our programs and courses)

And… we want you to see what the special sauce of our approach is.

PS. Let’s face it… no amount of 60-minute lessons will ever allow you to focus on total tennis improvement. It’s just not possible… which is why thousands of tennis players from all around the world are part of the ET Academy. Want in? You’re one page away from getting an invite...
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