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The System That Gives You EASY Shots And Leaves Your Opponent HARD Ones!

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Most players make tennis way too difficult... here's how you can engineer your points to win more with less errors, running, and frustration!

After more than 20 years on the court coaching amateur athletes I can say with great confidence that you're probably approaching your tennis matches like this:
How is that happening? 

Without realizing it you've developed habits around where you stand and where you aim that force you to run more while simultaneously leaving your opponent EASY shots. 

Talk about a double whammy! 

Where did those bad habits come from? You've fallen into what I like to call the "highlight trap".

This picture proves it:
More than likely you remember that SPECIFIC shot because its been burned into the minds of millions of tennis fans around the world. 

We're programmed to remember the incredible, unbelievable, and outrageous shots our favorite players hit on TV and YouTube. 

Guess what? Those are ALSO the hardest shots to hit. That's exactly why they make it to the highlight reel! 

(There's a reason why they don't call it the "ordinary reel") 

Watching elite players can be so deceptive because while they DO hit amazing shots most of their points are actually ending in errors. 

Here's an analysis of 2.2 million points from Tennis Analytics to prove it:
From elite juniors to college athletes and  all the way up to the pros 78% of all points end with an error!

Guess what that means for us mere mortals...

Our only chance of consistent success is to be the one hitting EASY shots and leaving our opponents with the HARD ones! 

That's exactly what you'll learn how to do in this breakthrough online learning system:
You'll discover the positions, targets and patterns that result in high percentage play and virtually force your opponents to attempt low percentage shots. 

Follow what you learn and your matches will look like this:
Does it really work?

Here's what people are saying after applying what they learned in the FREE sample videos we published on YouTube earlier this week:
Those results came by applying just the tip of the iceberg! 

Just imagine how your tennis results will transform when you apply what you learn in the full Textbook Tennis learning program...

Here's EVERYTHING that will transform the way you play the game of tennis!

Each of these modules is loaded with videos showing you exactly what to do in your next match:

Success in tennis all starts with your "operating system". If what you believe a good point is and is NOT gets flipped around you'll be doomed right from the start. This module is full of insights that will align your thinking correctly.  
Where you stand on the baseline and where you aim your shots either sets you up for EASY points or HARD ones. These videos will reveal the geometrical principles behind smart groundstroke play so you can be in control. 
Everything about smart play is completely reversed at the net. That's why so many tennis players struggle with that part of the court - they're setting up opponents with easy passing shots without even realizing it....until now!
Theory is great but connecting it with reality is how your results will accelerate! That's why this section of coaching is packed with real world examples of winning plays at the baseline at the net from all levels of competition. 
Knowing what to avoid is just as important as knowing what TO do. Here you'll find detailed analysis breakdowns of how tennis players shoot themselves in the foot and make the game way too difficult from the baseline and the net. 
Over the past decade I've developed a powerful methodology focused on helping players break free of their old habits and make lasting improvements. Here you'll learn all the most important principles that make it happen. 

In total, more than 70 lessons at your fingertips. Insights that would take you years of lessons to acquire the "old fashioned way", not to mention hundreds of dollars in lesson and clinic charges. 

Click the button below to sign up NOW at a special introductory price! 

Plus... I'll instantly send you a FREE login to my online Academy

I want to make sure your technique is transformed as well! That's why when you sign up today for a Textbook Tennis membership you'll receive a complimentary month of unrestricted access to to my most comprehensive online coaching.

Inside you'll learn how to hit forehands with more power, backhands with more consistency, serves with more kick and EVERY other tool you could possibly want in your toolbox. It's an A to Z solution to all your problem areas! 

But don't just take my word for it... join risk free!
Here at Essential Tennis, I've spent the past 12 years creating the most high quality and effective tennis instruction resources designed to completely transform the games of amateur athletes like you. Over 16,000 players have trusted me in joining my paid programs and I'm so committed to getting you results that if for any reason you don't feel Textbook Tennis completely lived up to the hype, just email me at support@essentialtennis.com or call me at (484) 938-8255 and ask for your money back and I'll give it to you... and you can keep the all of the course materials as my way of saying "thank you" for giving them a try.

I do this so you don't have to second-guess investing in yourself... join today and go through all of the materials completely risk-free for 60 days!
Join Today and Get All of These Bonuses
  • ​Essential Tennis Academy - Unlimited access for a full month to all 76 coaching modules focusing on technique, fitness, mental toughness, strategy, and everything else in between. You'll also be able to access more than 100 feeding, rallying, and partner drills in the Academy Drill's Library, weekly LIVE coaching calls with Ian on the court, "Tip of the Day" inspirational messages from Ian, VIP coaching library showing the game transformation of 36 real life students and much, much more!  $97 Value
  • ​​Live Q&A with Ian - Get your invitation to an exclusive, living room coaching session with Ian to answer YOUR questions about tennis improvement. This will be your chance to get personal help so Ian can quickly break down your personal roadblocks and help you make it to the next level of play fast. You can ask about how to beat your nemesis, how to train for better play, or even how to fix a technique flaw that has you stuck!  $97 Value
  • ​Private Member's Group - Immediately after signing up for the program you'll be invited to join a private, online group that's exclusively for students who have supported Essential Tennis financially. Here you'll be able to post questions for the ET coaches to answer, get feedback on your strokes, participate in live streamed coach Q&A's, and be inspired by your fellow students. It's the perfect place to engage with equally committed players and get personalized insights.  $197 Value
  • ​Emergency Button Support - From time to time ALL tennis players feel frustrated and stuck in their progress! It's critical to have support during those periods so you can break free and continue down the right path. That's exactly what this special training module has to offer. It's the culmination of over 70 years of coaching experience between Megan, Kevin and Ian as they share stories about difficult times and what helped them make it over the hump of disappointment. These are critical insights for any player who takes the game seriously.  $47 Value
  • ​Plus... we've got a few other surprises in store for our Textbook Tennis members, but you'll only get them inside... so don't wait!
Total bonus value: $438
Sign up today and you can have LIFETIME access to Textbook Tennis plus all the bonuses above for less than the cost of ONE tennis lesson: just $67

Registrations Close 
TONIGHT At Midnight:

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What Are You Waiting For?
It's time to learn exactly how to use positioning and targets to your advantage so you can hit easier shots, make less errors, and do less running while forcing your opponent to hit hard shots and work harder. 
Singles Matrix Closes TONIGHT at 11:59pm PT!
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Still Have Questions? We've Got Answers!

What if I'm an advanced level player? 
Don't fall for the trap of thinking "easy for you, hard for them" is a beginner level principle. I've used the exact same approach with students all the way up to the 5.0 level with incredible results. While offense and weapons are critical at high levels of play the foundation of winning tennis remains the same: error management. Take a look at the graph above - 70% of professional level points end with somebody making an error! 
What if I'm a doubles player?
If you're a doubles specialist to save on running or to avoid the intimidation of being all on your own on the court then Textbook Tennis is exactly the resource you need! You'll learn how to take command on a singles court by using simple patterns that set you up for the least amount of running possible while simultaneously maximizing your chances of winning. Sign up now and you'll be just as comfortable in a singles match as a doubles one in no time!
Can videos really make my tennis game better?
The answer to that question is a resounding "YES!" Essential Tennis has been creating self-learning resources and programs for more than a decade and have helped millions of players improve in more than 100 countries around the world. During that time we've learned a thing or two about how to use digital content to relay knowledge, explain concepts, and most importantly inspire ACTION so you'll actually put in the work needed to see big, positive improvements. 
When is the deadline to sign up?
We're so excited to launch Textbook Tennis this week, and are keeping it at the lowest price it will ever be for a few days. Once that time passes we'll be closing the doors to the program to support players on their journeys and to host the LIVE Q&A session with Ian. We will re-open the program later but probably not until 2025 and it will likely be at a considerably higher price... so get in now at the lowest price ever!
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