Unlock Your Tennis Potential: The Ultimate Breakthrough for Speedy Singles Improvement!
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Gain the winning reputation you've always wanted as a singles player...
When it comes to playing winning singles 4 critical elements are needed:

1) A killer serve to begin each point with confidence and set yourself up. 
2) Rock solid groundstrokes that you can rely on through thick and thin. 
3) The ability to finish points assertively when presented with a weak, sitting shot. 
4) A winning game plan that knits it all together into a dynamic strategy. 

Today, on this page only, you can get the blueprint to master all four of those elements with an exclusive course bundle of our most powerful coaching of all time. 
For An Extremely Limited Time, Get FOUR Revolutionary Training Programs That Will Transform Your Singles Play:
Picture this: You step onto the court, the embodiment of confidence and mastery. Your serve, groundstrokes, attacking shots, and strategy are finely tuned, leaving no room for weakness. It's time to achieve the singles results you've always craved.

Opponents love to dink and push? Not against the big, aggressive short balls you'll be able to pound after learning the correct swing mechanics and footwork patterns in Pusher Domination! They'll be forced to ditch their weak returns and move to Plan B fast. 

Giving away free points on the baseline? No worries, the consistency and placement you develop thanks to Forehand Mastery will be your instant "get out of jail free" card. You'll be able to confidently match any opponent. 

Struggling to start points out in your favor? That will be a thing of a past after training a powerful flat serve, kicking kick serve and bending slice serve inside Serve Mastery. 

Strategizing against different opponents can be a daunting task. But with the Total Singles Solution training program, you'll gain a comprehensive understanding of ultimate singles strategy. You'll know exactly where to aim, where to stand, and how to piece together the perfect shots to maximize your chances of victory. No opponent will catch you off guard.
Here's Exactly How Your Game Will Improve:
Powerful Program #1
The Strategy System You Need To Level Up FAST
Phase 1: Groundstroke Control Fundamentals

One of the key foundational elements to singles success at ANY level is the ability to control what your forehand and backhand does off your strings. Unfortunately most players have very little awareness of what affects where their shots go, and that was true of our VIP clinic students as well. Watch as they're guided through a series of drill progressions to heighten their awareness of the critical technique elements that make up control. Use them the very next time you step onto the court!

Phase 2: Groundstroke Depth And Shape

Now the group progresses on to fine tune their forehand and backhand control by focusing on the specific elements of height and depth. Being able to dictate these two factors at will means being able to control your singles points! More height and depth will keep your opponents pushed back off their baseline in a defensive or neutral position, while being able to hit low and hard on purpose will give you much needed offense and finishing power.  

Phase 3: Groundstroke Direction

Cross court, down the line, inside out and inside in. If you don't know how to hit each of those directions with BOTH your forehand and your backhand then you're leaving opportunities on the table....and also leaving the door open for your opponents to exploit your inability to target different parts of the court! The explanations and drills that we guide students through will train you to pick any direction on any shot and successfully execute. This skill combined with the height, depth, and shape sections of coaching will give you the ultimate ability to dominate the baseline!

Phase 4: Positioning Success

The middle of the baseline should NOT be your home base most of the time as you engage in baseline exchanges. In this section of coaching you'll learn which geometrical considerations to keep in mind so you can always be in the right place at the right time and as a result get to more shots. Without this knowledge and execution you'll be doomed to leave openings for your opponents to exploit over and over again which makes winning next to impossible. 

Phase 5: Strategy Fundamentals

Unfortunately MOST tennis players walk onto the singles court without a solid, fundamentally sound "Plan A". Instead they rely on "hit and pray" tennis - trying their best to hit everything "in" and hope that their opponent screws up first. Or, they follow flawed tactics like "hit it where they're not" which leads to low percentage play and beating themselves. What's needed is a solid understanding of strategy fundamentals which is exactly what this section of coaching will give you! 

Phase 6: Offense Fundamentals

Control and consistency is great but without some kind of attacking game your most steady, savvy opponents will drive you insane! That's why we don't leave the offensive "rock" unturned with this group of students. You'll learn when, why, and how to "change direction" during your singles exchanges so you can dictate points at the right time, throw your opponents off balance and take control. Equally as important you'll learn when NOT to hit down the line so you can avoid beating yourself!

Phase 7: Volley Control Fundamentals

While most singles points are played at the baseline you'll leave a huge hole in your game without a solid understanding of how to be successful at the net! That all starts with fundamentally sound volley technique which this section of coaching will show you how to achieve step by step. You'll be able to use the exact same progressions the very next time you step out onto the court so you can develop pinpoint volley accuracy and control. Finally be able to convert on those short balls successfully!

Phase 8: Singles Approach Success

Having fundamentally sound volley technique is one thing, but knowing how to set those volleys up with a correctly placed approach shot is equally as important! In this section of coaching you'll learn the geometric principles at play in every good approach shot decision. The rules are completely different from the baseline so learning effective rules of thumb are critical to your success as you come up to the net. You'll see our students execute several different practice drills that you can use the very next time you step onto the court. 

Powerful Program #2
Achieve Excellence In The Most Important Shot In Tennis!
Module 1
"Foundation"
  • Which elbow position can kill your serve.
  •  How much grip pressure is too much (and how much is too little!)
  • What grips you must avoid and which you have to use or success is impossible.
  • When the right time to lag and release is for big serve power.
  • Much more!

Module 2
"Toss Success"
  • What different toss types help you increase both spin and power.
  • Which toss trajectory is right for YOUR serve.
  • The #1 drill for creating the perfect toss, even if yours is always erratic.
  • Which way you should hold the ball for perfect tosses.
  • Much more!

Module 3
"Motion Mastery"
  • How to fix the #1 mistake made in the racquet drop (it's NOT the "back scratch"). 
  • When to rotate and tilt to create smooth power.
  • A simple drill to stop waiter tray serving.
  •  Discover which of the 3 serve motions fit your personal serve timing.
  • Much more!
Module 4
"Solid Stance"
  • Which stances do (and do not) provide stability for your serve.
  • Which stances hurt your ability to create spin, consistency and power.
  • How to select the right stance for great timing.
  • What timing works best for creating more power with less effort.
  • Much more!

Module 5
"2nd Serve Solution"
  • Discover the simple feel drill that adds spin and control.
  • The secret to creating maximum upward spin.
  • When should you pronate on the second serve
  • Why this one toss placement kills your spin and weakens your back.
  • Much more!
Module 6
"Sick Kick Secrets"
  • Where contact has to be for massive kick on the ball (hint: DON'T "reach up" to contact!)
  • Avoid using this one swing path for creating kick serve spin.
  • What toss height you should never use to hit a kick serve
  • The #1 mistake servers make when using a kick serve toss
  • Much more!
Module 7
"Nasty Slice"
  • What racquet face angle will have your opponent off the court.
  • The #1 biggest myth about the slice serve swing path.
  • The biggest slice tossing mistakes you must avoid.

  •  A Simple drill to develop more feel on your slice serve.
  • Much more!
Module 8
"Big Power Keys"
  •  Which leg should do more work for maximum acceleration. 
  •  How pronation should be used (and NOT used) to create extra power. 
  • A simple drill to train stable, full body rotation so you can stop arming your serves. 
  • The secret to timing your swing for more power with less effort. 
  • Much more!
Bonus 1 - TODAY ONLY
Personal Serve Analysis
For the FIRST TIME EVER you can get a personal, precise stroke analysis video done of your own serve by an Essential Tennis Coach!

Until today video analysis has been completely reserved for our VIP and Elite coaching students who pay thousands of dollars to get personal guidance from our coaching team. 

You'll be able to watch as Ian, Kevin, Megan or Kirby go frame by frame, comparing your serve to a world class example, and pointing out exactly where you should spend your time to get the fastest, most powerful results. 

This is hands down the best way to shortcut your improvement time and develop the serve of your dreams as quickly as possible. We do NOT offer this service apart from our private coaching, but if we did we would charge at least $500.
Powerful Program #3
Finally Gain The "Hero Shot" You've Always Wanted!
Phase 1: Rock Solid Foundation

This section includes step by step guidance that will help you rebuild your forehand from the ground up to be the reliable, accurate, and consistent cornerstone of your tennis game. No house can withstand a storm without a solid foundation, and that is exactly what this module of Forehand Mastery will give you. 

You’ll learn exactly what you need to know about which grips I recommend, what your swing framework should be including take back, contact point, and follow through, what footwork patterns are best for offensive, neutral and defensive situations and how to make them a part of your game, plus a special series called the “Mastery Progressions” which will show you a practice plan to make your brand new forehand swing an automatic habit.

Phase 2: Pinpoint Placement

This module will show you how to build on top of the strong foundation we created in Module 1 by adding more variety and flexibility to your forehand groundstroke. I’ll show you exactly how to control the direction of your forehand shots so you can easily hit cross court, down the line and inside out on command, placing your shots on a dime. 

You’ll also learn how to control the height and depth of your forehands so you can land your shots deep over and over keeping your opponents pushed back in the court. 

Lastly, you’ll discover the keys to hitting successful forehands that jump up high or drop down low in your strike zone so you can calmly and coolly send competitive shots back to any opponent no matter how they make the ball bounce.

Phase 3: Massive Power And Spin

Here you’ll learn all of the flashy shots that the pros hit so you can have more fun and success during your matches. You’ll first learn the secret to creating different shapes with your forehand shots, starting with the flat drive. 

Then we’ll move to my special training progressions called Topspin Mastery which will have you hitting heavy, dipping forehands in no time, all you need is a basket of balls. Next you’ll learn the key to creating easy power in my coaching called “Forehand Power Formula” which covers concepts like the kinetic chain and the lag and snap technique pros use to generate massive racquet head speed. 

Finally you’ll get step by step instructions on how to hit specialty shots like the buggy whip, windshield wiper, sharp angle, and even the slice forehand.

Powerful Program #4
Finally Crush The Most Annoying Opponent In Tennis
Phase 1: Consistency

You won't ever have success against defensive opponents (or any other quality players for that matter) without a solid foundation of consistency that everything else can be built on top of. 

Within these lessons you'll learn how control works, and be guided through a step by step progression of drills that will train your forehand and backhand groundstrokes for pinpoint accuracy. 

Finally, you'll learn strategic patterns of play for both singles and doubles that will automatically raise your level of consistency. No more giving away points after aiming for the wrong target.

Phase 2: Baseline Power

Once you're able to keep shots in play reliably you MUST develop weapons to push defensive opponents off balance, otherwise your matches against them will be long and frustrating. 

These videos will teach you about the kinetic chain so that you can create loose, fluid, "easy power" on both your forehand and backhand side. 

No more muscling through your groundstrokes frantically trying to create offense which results in piles of unforced errors. You'll be able to hit big, powerful shots without losing control!

Phase 3: Short Sitter Success

Once you start generating "easy power" from the baseline (Phase 2) your opponents will begin coughing up short, weak sitters consistently. Time to convert on them!

These videos will take you step by step through, the positioning, swing technique, footwork patterns, and practice keys needed to put away short sitters consistently. 

The result: actually make your opponents PAY for giving you those offensive opportunities instead of complaining about them like most of your peers. 

Phase 4: Winning Strategies

Having all of the technical tools is great, but if you don't know where to aim, when, and why you'll be driving without a road map which makes consistent success unlikely. 

These strategy lessons will teach you the foundational principles needed for success against defensive opponents, give a specific "Plan A" to follow, and 8 additional strategies to employ. 

The result: you'll never step foot onto a tennis court again against a defensive opponent without a clear, concise plan of attack which will boost your confidence and success tremendously. 

Phase 5: Mindset

Without the right mindset and attitude heading into matches against defensive opponents even the right technical tools and strategies can fail you. 

Unfortunately the tennis community has treated this type of opponent like a 2nd class citizen on the tennis courts which is a big part of why they're so successful...

This section of coaching will teach you how to avoid the negativity and excuse making that typically goes along with having to play a pusher. You'll walk into these matches with a new outlook which will give you much more success!

Singles Transformation Is GUARANTEED
This special singles coaching bundle comes with a sixty day, 100% unconditional money back guarantee...but that's just the beginning. I personally promise that if you execute what you learn then within sixty days you will be playing the most effective singles of your life. Your teammates and opponents will envy the tactical savviness, forehand power, serve quality and short sitter confidence of your newfound game. You'll be able to dispatch of weaker players with ease, beat opponents that have had your number on the court for years, and even start to challenge the next level of competition that you never thought would be in reach. 

I take your improvement very seriously, just like the improvement of all the other players you've read comments from on this page and I vow to do whatever it takes to make your tennis dreams and goals a reality. 

At any time within sixty days, if you decide this special bundle has fallen short of being able to work a miracle on your passive, unconfident, ineffective singles game, transforming it into the complete package you've always wanted just email and tell any of my team members (or even me personally) and we'll give you a complete refund.
I believe so strongly in the programs we create here at Essential Tennis that I'm happy to put my own name and reputation on the line as well as take on all the risk for you giving these programs a try. Over 17,000 tennis players all over the world have put their trust in me as their digital coach and you can, too. 

Ian Westermann
Head Pro at Essential Tennis LLC
1288 Summit Ave, Suite 107-222
Oconomowoc, WI 53066

Email: ian@essentialtennis.com
Join Today and Get All of These Bonuses
  • Essential Tennis Academy - The most complete, comprehensive tennis training program on the planet! You'll get a complimentary full month of unlimited access to all 76 coaching modules focusing on technique, fitness, mental toughness, strategy, and everything else in between. You'll also be able to access more than 100 feeding, rallying, and partner drills in the Academy Drill's Library, weekly LIVE coaching calls with Ian, "Tip of the Day" inspirational messages from Ian, VIP coaching library showing the game transformation of 85 real life students and much, much more!  $197 Value
  • ​Private Support Group - Immediately after signing up for the program you'll be invited to join a private, online group that's exclusively for students who have supported Essential Tennis financially. Here you'll be able to post questions for the ET coaches to answer, get feedback on your strokes, participate in live streamed coach Q&A's, and be inspired by your fellow students. It's the perfect place to engage with equally committed players and get personalized insights.  $197 Value
  • Emergency Button Support - From time to time ALL tennis players feel frustrated and stuck in their progress! It's critical to have support during those periods so you can break free and continue down the right path. That's exactly what this special training module has to offer. It's the culmination of over 70 years of coaching experience between Megan, Kevin and Ian as they share stories about difficult times and what helped them make it over the hump of disappointment. These are critical insights for any player who takes the game seriously.  $47 Value
  • ​Plus... we've got a few other surprises in store for our Ultimate Singles Bundle students, but you'll only get them inside... so don't wait!
What you're getting today when you take advantage of this incredible bundle deal:
  • Total Singles Solution training program valued at $197
  • ​Serve Mastery training program valued at $197
  • ​Forehand Mastery training program valued at $197
  • ​Pusher Domination training program valued at $97
  • ​A full month of Essential Tennis Academy valued at $197
  • ​Lifetime access to the Private Member's Group valued at $197
  • ​Emergency Button training program valued at $47
  • ​THAT'S A TOTAL VALUE OF: $1,129
Sign up today and you can have LIFETIME access to all four training programs plus all the bonuses above for the cost of ONE tennis lesson!
Singles Matrix Closes TONIGHT at 11:59pm PT!
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Lifetime Access To All Four Coaching Programs:

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"Now I feel like I've got all the answers."
"The articulation and conveyance is much deeper with ET. They're just more intelligent about the way they convey and also it’s deeper as far as starting from the very fundamentals - footwork, movement, timing - as opposed to, let’s just talk about your grip, let you hit the ball, and not even talk about footwork. It’s vastly different.

There’s no gaps. Now there’s no voids and gaps and questions. Now I feel like I’ve got all the answers. Now it’s a matter of me going and implementing them.

So rather than working with a coach and plateauing out where you’re just going through these rote exercises and then a week passes and you’re on your own without any goals, it’s just nowhere. This is different. Now I have the tools. Now I can go on a daily basis, I feel like I can get out there and practice and just really build."

Margo

Los Angeles, CA
3.5 NTRP
Total Singles Solution Student
"It just makes it so much easier."
"Ian asked at the beginning of this, 'what do you want to get out of this?' And I said, 'I want to learn simple strategy.' Because if it gets too complicated for me, then I just forget it all. So the simple strategy was awesome for me because it just says okay, do this 80% of the time and then when you get an opportunity, do something else.….it sunk in.

The intention with Essential Tennis is #1. It just makes it so much easier. I go to a lot of coaches, take a lot of classes, but this is so different."

Karen

Arizona
3.0 NTRP
Total Singles Solution Student
"My tennis IQ's gotten exponentially better."
"The biggest building block that I established for my game here is the idea of point construction beyond just hitting it back and getting it in. Having a plan...and identifying the situations that apply to certain patterns. I think the biggest ah-ha is that I can identify those in my own matches and not be just plainly reactionary.

Other instruction tends to have gaps and holes. This is a more thorough, exhaustive approach.

What I like is that big ideas were broken up into little pieces - and I’m a little piece focus person, so that was really helpful to build on those little pieces step by step by step, progression style and bring it all together. 

My tennis IQ’s gotten exponentially better."

John 

San Francisco, CA
3.5 NTRP
Total Singles Solution Student
"....this really simplifies the process."
"The coaching emphasized using 'rules of thumb' when it comes to strategy. What this does is it really simplifies the game-plan process and takes the guess-work out of where to hit your shots. 

This was different in that it had an outline that took us through the skills necessary to play singles, including footwork, controlling ball height, depth and direction from the baseline, in transition and at the net, and knowing where to hit the ball and why.

Each segment built on the last, and involved discussion, demonstration, hands-on experience, and then follow-up discussion and questions.

Chloe

Ontario, Canada
4.0 NTRP
VIP Indian Wells Student
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Lifetime Access To All Four Coaching Programs:

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Frequently Asked Questions:
Will this work for me if I am a novice tennis player or advanced player?
Yes.  All of these training programs are designed to help singles players at all levels of play.  From Beginners to extremely advanced players.  Every player can improve with the strategies, tactics and techniques included.  You can focus on the fundamental strategies and techniques if you're a novice, or advanced strategies and techniques if you're a seasoned player.
Will this work if people won't practice with me?
Yes.  All of this training is designed to help YOU improve and take control on the court, even if you're not in an area full of players wanting to practice.  You'll learn exactly what you can do on your own to level up your game fast. 
How much time will it take for me to improve?
We show you exactly how to get maximum results in quickest way possible.  All of the programs are designed so that you can go through at your own pace and focus on the areas of improvement you need the most.  Plus, you will have lifetime access to all of it so you can continue to use it to improve for years to come.
What part of my singles game will this help me improve?
This special coaching bundle will help you improve in every area of your game.  You can choose which area you would like to improve and go straight to that training and get the help you need.  Once you feel you're ready to improve another area, you can move to another training module and focus on that skill at your own pace.
How long do I have access to program?
Once you enter your information, you will get instant access to all four training programs in a private online members area.  You will have lifetime access to the program to help you improve year after year.  The training is proven and timeless and will help you improve right now, or 10 years from now.
How do I get access to the training?
Once you enter your information below, you will get instant access to all the online programs in a private online members area.  You will have your own personal login to access from any of your devices (computer, laptop, iPad, tablet, mobile phone, etc.)
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Lifetime Access To All Four Coaching Programs:

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